LuxInTurkey (LIT) is an invitation-only luxury travel workshop and destination marketing platform, established in 2014 as a curated extension of AIDA Tours.

Since its inception, LuxInTurkey has become a quiet tradition in Istanbul, bringing together a carefully selected global circle every March — defined by trust, discretion, and long-term relationships.

LuxInTurkey is not designed to scale through volume, but to grow through relevance and alignment.

Luxury is not scale.
It is selection.